The designer behind the brand
My name is Lauren Aloia and I have been designing and building Squarespace websites for small businesses and entrepreneurs since 2017.
When designing websites, my number one priority is user experience. You can have a one-of-a-kind, gorgeous website, but if the user doesn’t know how to navigate it, nothing else matters. My design style is very clean and straightforward for this reason.
I’m a Chicagoland native but have been living in Southeast Florida with my husband and our furry kids (2 cats and a puppy) since 2018. Aside from web design, I worked as an instructional designer for many years, as well as a marketer and product manager in the adtech space.
When I’m not behind a computer, you can find me at a local restaurant, on the water, hiking with Molly (my pup), or volunteering in my community.
“Lauren did a fantastic job redesigning my website and shifting it from Wordpress to Squarespace. She went above and beyond both in terms of the work itself and the energy she put into it. She patiently walked me through every step, always responded to emails quickly, and made herself available to video chat multiple times. I would hire her again in a heartbeat. I’ve had very bad experiences with web developers in the past, but Lauren renewed my confidence!”
Millie K, Conservation Journalist & Storyteller